The Rose Hotel
INVESTOR LOGIN
Hotel.
Nestled between Rose Ave & the Pacific shoreline, the Rose Hotel
carries a storied past as the former residence of Abbot Kinney, founder of Venice Beach, & a creative refuge for Hollywood legends like Carlie Chaplin & Jim Morrison.
overview
project overview.
Unlocking value of an under-utilized asset through historic charm, strategic use, & branded partnerships.
KaidCo partnered with the property's previous owner to devise an operational strategy that navigated difficult zoning & use parameters, while turning the historic site into a vibrant boutique hospitality destination - blending its heritage & local charm with contemporary design & operations.
design & experience.
The repositioning introduced a unique hospitality model that combined:
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Nightly hotel rooms with the intimacy of an apartment hotel.
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Monthly apartment suites for extended stays & a sense of community.
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A social café an&d gathering spaces, evoking the energy of a private beach house.
This blend of offerings attracted creatives, surfers, residents, & global visitors, transforming the Rose into a dynamic hub for both locals & travellers.
scope
scope of work.
Through an integrated approach, the Rose Hotel was transformed from a historic asset into a commercially viable boutique property.
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Acquisition & Due Diligence to secure the property in partnership with its owners.
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Market Analysis & Financial Modelling to unlock underutilized value.
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Use, Entitlement & Development Strategy to optimize product mix & entitlements.
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Concept Design & Brand Partnerships to create alignment with market positioning.
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Operational Model Development to diversify revenue streams & elevate performance.
performance & results.
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30% increase in occupancy.
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44% increase in Average Daily Rate (ADR).
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14% equity yield on repositioning.
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Successful sale & ongoing repositioning under local institution, the Gjelina Group.
CASE STUDY
heritage as
an asset.
Reimagining history & thinking outside the use-box for modern hospitality.
The Rose Hotel illustrates how heritage properties can be repositioned into thriving cultural & commercial landmarks by adopting an alternate perspective on traditional zoning, use & operations.
the challenge
Historic properties in beachside markets often struggle to balance heritage preservation with operational performance. The Rose Hotel needed a strategy to honor its storied past while unlocking underutilized value imposed by difficult use & zoning parameters, & ultimately meet the needs of modern hospitality.
case study
the solution.
KaidCo introduced a dual-use model—combining nightly stays with extended-stay suites & activating common spaces with a café & social programming by way of a strong, local brand partnership. This repositioning optimized revenue, diversified product offerings, & created a hub that reflected Venice Beach’s creative spirit while strengthening investor returns.
the impact.
The Rose Hotel achieved double-digit yield improvements & secured its long-term future with a successful sale & operating partnership with the Gjelina Group, who continue its repositioning today.
The project demonstrates how thoughtful stewardship of historic assets can deliver cultural relevance, community activation, & financial performance.
