Richards Hotel
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Hotel.
Richards Hotel exemplifies a concept that connects
city, community, & culture. KaidCo partnered with Forme Development to shape the amenities for a dual-branded hotel, celebrating Vancouver's local fabric & a defining addition to the downtown core. The project was designed to balance guest experience, urban integration & long term economic value.
role
scope of work.
KaidCo's fractional strategy & creative leadership enabled a unified vision, clarity, alignment, & an enduring sense of place across all stakeholders & consultants, including:
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Market Positioning & Concepting — identifying opportunities & shaping the brand narrative.
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Creative Direction — guiding development, design, & operating partnerships.
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Amenity Programming — introducing diverse F&B concepts & community-oriented offerings.
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Performance Benchmarking — ensuring the project aligned with investor expectations & city tourism goals.
design & local integration.
The nearly 400-room property blends short & long term stay models within a highly connected downtown location. The project reactivates the mid-block location through:
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A dynamic street front with diverse food & beverage outlets.
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Landscaped public spaces & local destination amenities.
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A reimagined guest drop-off that improves safety & street connectivity.
The design introduces transparency, inclusivity, & visual relief to the urban street wall, while advancing City of Vancouver objectives around tourism, economic growth, & downtown hotel capacity.
CASE STUDY
hotels as
cultural anchors.
Building hotels that serve both city & community.
Richards Hotel demonstrates how thoughtful hospitality design can deliver long term value for guests, investors & the broader urban fabric.
the challenge
Downtown Vancouver has faced increasing pressure to expand hotel capacity, diversified product & a rate gap, while also addressing the need for safe, active, & inclusive public spaces.
Large-scale hotel projects risk feeling disconnected from their neighbourhoods if not carefully integrated, which can also contribute to an unstable opertion & demand in the future.
case study
the solution.
Culture is capital. Richards Hotel was conceived as more than a hospitality product—it was designed as a cultural & community anchor to mitigate seasonal variance & market volatility across its operations. By combining short & long term stay options with an activated street edge & landscaped public realm, the project strengthens neighbourhood vibrancy & responds to civic priorities.
the impact.
The result is a dual-branded, nearly 400-room hotel that enriches the urban experience while supporting tourism growth & economic development. With a transparent, community-oriented design ethos, Richards Hotel set a precedent for how large downtown hospitality assets can simultaneously deliver commercial performance & civic value.
Note: The Richards Hotel was rolled into what is now known as the Seymour Hotel, carrying forward the same foundational principles of local integration, & landmark presence.
