SEYMOUR Hotel
Hotel.
Evolving the Richards Hotel concept into the Seymour Hotel, a dual
branded hotel designed to revitalize Vancouver's downtown core & inject new energy to the Vancouver guest experience. The nearly 400-room hotel, spans two Marriott brands (Moxy & Elements), blending commercial resilience with cultural relevance.
role
scope of work.
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Market Analysis & Positioning — identifying demand in an underserved & overlooked segment.
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Concept Development — shaping podium & rooftop amenities, as well as food & beverage offerings.
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Performance Benchmarking — establishing KPIs to align with ownership & brand objectives.
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Creative & Operational Guidance — providing fractional leadership across design, brand, partnerships, & positioning.
Through this holistic approach, KaidCo set the project up to meet both community & ownership needs.
design & activation.
Designed as a vibrant urban hub, the Seymour Hotel enhances the mid-block portion of Seymour Street through:
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Active street frontage & laneway activation, creating a more engaging pedestrian realm.
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Guest-focused amenities that strengthen inclusivity, safety, & connectivity.
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A balance of short & extended-stay offerings through Moxy & Elements brands, appealing to diverse market segments & addressing rate gap opportunities.
The result is a hotel that not only elevates guest experience but also supports city tourism, economic objectives, & long-term investor value.
CASE STUDY
dual branded
Hospitality.
De-risking investment through dual branded strategy.
Seymour Hotel illustrates how layered hospitality models expand market reach while strengthening financial resilience.
the challenge
Vancouver has long been underserved in hotel capacity, room & budget diversity & limited products that appeal to both lifestyle travelers, & extended-stay guests. Investors often face risk when targeting a single, narrow market segment.
case study
the solution.
By introducing a dual-brand concept under Marriott’s Moxy & Elements brands, KaidCo & Forme Development created a development plan that appeals to multiple guest profiles while maximizing revenue streams. Complemented by curated & locally relevant podium & rooftop amenities, the design & diversified operating plan ensures cultural integration & long-term relevance in an unpredictable market landscape.
the impact.
On completion, Seymour Hotel will deliver value on multiple levels:
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Commercial resilience through diversified guest offerings.
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Community benefit via safer, more inclusive & engaging public spaces.
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City alignment with objectives for tourism growth & economic vitality.
This project demonstrates how thoughtful repositioning & dual-branding can de-risk investment, enrich guest experience, & deliver lasting urban & economic value.
